C mentioned that the Black Kenyan male founders she was helping realized after doing some market research that the market believed that it was a white/mzungu (Swahili for foreigner) founder that could deliver the tech innovation product that they had created. They believed that if they wanted to get investment, they needed to give the market the stereotype that the market research had confirmed. Therefore she mentioned to me that they were looking for a white face to help market their tech system. She asked me if I knew anyone who could help them...
An example of strategic essentialism or/and cynically "playing the game"?
