AO: The interview excerpts below demonstrate the need to carve out and establish a research company's unique value proposition in Nairobi's research market. It is important to also develop clear...Read more
AO: This article in the Nation includes an edited interview with Tom Wolf, a long-time figure in the Nairobi market research world, who left the company in 2019. He explains why he feels public survey research is still important and needs to be conducted.Read more
AO: This article in the Nation includes an edited interview with Tom Wolf, a long-time figure in the Nairobi market research world, who left the company in 2019. He explains why he feels public survey research is still important and needs to be conducted.Read more